Press Releases

VIPdesk Announces Name Your Own Rewards and Fly Free

Concierge Industry Leader to Expand Its Loyalty Solutions Service With High Impact Rewards and Incentive Product Offerings

Alexandria, VA, October 27, 2003 – VIPdesk, Inc., the industry leader in providing concierge and customer loyalty support services, is introducing two new products, Name Your Own Rewards and Fly Free. Both programs are powerful and proven customer loyalty solutions that reduce customer attrition, enhance customer acquisition, and promote the cross-selling of brand-conscious companies' products and services.

Name Your Own Rewards moves traditional rewards programs beyond travel and merchandise by enabling consumers to redeem loyalty program points -- anything, anytime, anywhere –- for experiences and products that are meaningful to them. For example, consumers can convert their points into summer camp for the kids, a villa rental in Tuscany, cooking lessons with a celebrity chef or a sky diving adventure. Companies can now expand their loyalty programs to include redemption offerings that are only limited by their customers' imaginations.

"VIPdesk is able to turn points into memorable experiences," says Mary Naylor, CEO of VIPdesk. "Our new program leverages our 17 years of concierge expertise, VIPdesk's national partner network, and robust web-based communications platform to deliver companies a private-labeled and personalized rewards program that is guaranteed to strengthen the bond with their customers."

Fly Free, another new loyalty incentive product being offered by VIPdesk, provides companies with a high-value, low-cost reward offering designed to increase marketing campaign return on investment. Fly Free is an innovative alternative to customary companion airfare programs.

"VIPdesk's offering," says, Kelly Christiano, President of VIPdesk, "allows our clients' customers to receive a complimentary airline companion airfare on all major US airlines without cumbersome restrictions. Fly Free is the ideal incentive to drive take rates of new product introductions, reward renewals of long time customers, and successfully promote product and service upgrades. Our turn-key solution provides our clients with flexible branding options, program administration, redemption tracking and reporting."

About VIPdesk (www.vipdesk.com)

VIPdesk is the leading concierge and loyalty program support service. Serving over 10 million customers of blue-chip companies such as JP Morgan Chase, Citibank, MasterCard, Interval International, Land Rover, and Virgin Atlantic, VIPdesk is a nationally renowned as a loyalty solution innovator – developing high-tech, high-touch private labeled solutions that produce real results.

Since its inception, the company's loyalty solution programs have expanded beyond its original award-winning concierge service offering. By leveraging its web-based service platform and 17+ years of concierge experience, VIPdesk has developed a comprehensive loyalty solution portfolio of products that include rewards, discount dining and hotel programs, incentives, and merchant network development. All of our programs are designed to service VIPdesk's clients' customer acquisition and retention objectives.

For more information, visit our website at www.vipdesk.com.

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