Press Releases

VIPdesk Announces Breakthrough Product for the Hospitality Industry

Alexandria, VA, May 15, 2003 – VIPdesk, Inc., the industry leader in providing concierge and customer loyalty support services, is introducing a new product, ReserveNet, to address critical needs of the hospitality industry – an enhanced service experience for travelers that generates additional revenue for the hotel.

ReserveNet is a high-tech and high-touch product that proactively promote hotel and resort services and activities to guests before they arrive at the hotel. With VIPdesk's proprietary technology platform, web-based communications center, and a national network of local concierges, hotels can now market advance reservations of their add-on services to guests before they leave their home or office.

After making their reservations, travelers will receive e-mail confirmations with messages unique to each guest's upcoming visit, including special hotel offerings for room upgrades, dining, entertainment, fitness & relaxation, and city attractions. Hotels can add additional services including a VIPdesk concierge available 24/7.

These new VIPdesk products can be used to replace the hotel's current reservation confirmation system with customized hotel information, at a fraction of the cost of mailing confirmation letters. The 24/7 concierge service can be packaged with the hotel's upgrade offers, creating a new revenue source.

"We are very excited about creating customized programs for each hotel chain, based on each operator's needs and goals. Our primary objective is to increase guest spend during their stay and to reduce cost of reservation confirmations. Concierge services in the past have been seen as competing with the hotel concierge, but for hotels with concierge services, this new product will assist the concierge. For those without it, ReserveNet will add a new level of personalized service," said Mary Naylor, the CEO and founder of VIPdesk.

About VIPdesk (www.vipdesk.com)

VIPdesk is the leading concierge and loyalty program support service. Serving over 10 million customers of blue-chip companies such as JP Morgan Chase, Citibank, MasterCard, Interval International, Land Rover, and Virgin Atlantic, VIPdesk is a nationally renowned as a loyalty solution innovator – developing high-tech, high-touch private labeled solutions that produce real results.

Since its inception, the company's loyalty solution programs have expanded beyond its original award-winning concierge service offering. By leveraging its web-based service platform and 17+ years of concierge experience, VIPdesk has developed a comprehensive loyalty solution portfolio of products that include rewards, discount dining and hotel programs, incentives, and merchant network development. All of our programs are designed to service VIPdesk's clients' customer acquisition and retention objectives.

For more information, visit our website at www.vipdesk.com.

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