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Press Releases

VIPdesk Expands Executive Team

VIPdesk Hires Maria Izurieta as Chief Financial Officer and Maureen Stevens as Vice President of Marketing – Promotes Sally Hurley and Kelly Christiano

Alexandria, VA, February 22, 2001 – VIPdesk, the fast-growing Internet concierge and personal services provider, today announced that Maria Izurieta joins VIPdesk as chief financial officer and Maureen Stevens as vice president of marketing. VIPdesk also announced today the promotion of Sally Hurley as chief strategy officer, and Kelly Christiano as senior vice president of sales.

Maria Izurieta comes to VIPdesk after consulting to several early stage companies as the chief financial officer and from CyberCash, Inc. Izurieta assisted and directed the strategic and financial development of each start-up enterprise and will lead the implementation of internal financial structures for VIPdesk. Izurieta has an impressive track record for achieving profitability and high growth in tech-related businesses.

"I am truly excited to be joining VIPdesk's executive management team," stated Izurieta. "In this company I see unique opportunities for innovation and explosive growth, as well as a high regard for teamwork. I am eager to direct and organize VIPdesk's financial and strategic planning as well as to create new company efficiencies, tools and processes to drive revenue and increase profitability for VIPdesk."

Maureen Stevens, formerly the vice president of marketing for YellowBrix and Infodata Systems, brings 16 years of experience in market research, marketing communications, product management and business development. Stevens excels in developing and executing strategic and tactical marketing plans in start-ups and high-growth environments much like VIPdesk.

"VIPdesk provides a personal assistant platform to complete daily tasks and manage the busy lives of client customers and employees," stated Stevens. "I look forward to working alongside our blue-chip clients to promote this valuable time-saving service and help them build loyalty among their customers and employees."

Sally Hurley, formerly vice president of strategic development, will now provide direction to VIPdesk in the areas of B2B marketing, partnerships, technological development and product evolution as the chief strategy officer. Kelly Christiano, now senior vice president of sales, will see that VIPdesk continues to grow exponentially in terms of sales and overall end-users.

About VIPdesk (www.vipdesk.com)

VIPdesk is the leading provider of Web-enabled coordination of personal and convenience services to help busy people get things done. VIPdesk provides clients with a virtual personal assistant platform that offers live online concierge services for their employees and customers. This innovative technology and centralized infrastructure of local concierges acts as a powerful retention and productivity tool that currently serves 5.8 million users. Founded in 1997 by Mary Naylor, a 14-year veteran of the concierge industry, this personal assistant infrastructure platform serves clients including America Online's Digital City, Freddie Mac, MasterCard, Citibank, e-Tenants.com and Diners Club.

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